Addressing the Market Saturation Conundrum

Those of us who were conscious of the world around us during the period running from around 1985 to the very early 90s are either very confused individuals or we’re more insightful having witnessed a transition of the development of technology through three eras. With the recent celebration of the World Wide Web’s 30th anniversary, many things come into focus, including how some people who are of the younger generation don’t know a world without the internet.

Consequently, many careers are formed rather instantly, with their success driven by hitting the largest group of people and bumping up “reach” in a manner which has them seeking to get there first. In the wake of this so-called social media generation of Instagram models, “influencers” and such, authenticity seems to come second and master “click-baiters” are lionised for the cunning they display in being able to essentially trick people into completing online tasks that generate them some revenue, while traditional journalism which focuses on bringing the truth in honour of solid research principles gets left behind.

Simply put – you’ll make more money ignorantly discussing and exploring “nothingness” trends or perpetuating what can be some really mindless media that has a propensity to go “viral” than you’d earn reporting hard facts that are well researched and perhaps even well-presented. So the question is, in a world where pretty much anyone with a camera, a phone, a computer and some editing software can compete with the only people who should be in industries such as mass media creation, how do you address the market saturation conundrum? I mean it can be really disheartening trying to get into something like creating a YouTube channel you want to monetize when before you watch a tutorial video about how to go about it, you’re subjected to an advertisement for some video conversion and editing software with the opening line, “Everybody’s making videos these days!”

The answer resides in drawing on the advantage of that group of people who witnessed the changing of the eras. These are the people who understand the boundaries separating the “real” world, a world which is somewhere in between the “real” world and the digital world, as well as the purely digital world.

What you need to do is as simple as this – focus on solving real world problems with regards to the information you give out and information with which you likely plan to build up authority and perhaps monetize later. For example, instead of recommending a legal firm that specialises in bankruptcy for an audience which is at the stage in their business or personal lives which requires them to seek such services, rather recommend a bankruptcy law firm such as Walter Benenati in a proactive manner.

I would consult with this law firm to formulate ways through which I can avoid having to file for bankruptcy in the first place to set myself apart as an authority in the field of business development and entrepreneurship, just to make an example that hits closest to home.

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